(El Asira) is a discreet online store that sells adult pleasure aids aimed at a savvy international Muslim community. Committed to maintaining a halal presence that is inline with Islamic tenets of sexuality, the site offers two ‘portals’ – one for men and another for women – where shoppers can select a range of pleasure-enhancing products from massage oils and candles, glides and lubricants, and nutritional supplements. Conservative-minded customers won’t be offended: there are no salacious images or suggestive innuendo. As such, El Asira’s establishment is a romance-lover’s novelty within the Islamic world. They explain: “Sexuality in Islam has always been considered as positive, both by men and women. Today it is basically still the same, although sexuality in Islam is by some Muslims labeled as taboo. We are dealing with stereotypical prejudices by some, including non-Muslims in regards to the topic of sexuality within Islam.” Besides offering Muslim and non-Muslim couples a resource that adheres to religious guidelines, the website also hopes to create, “a broader positive perspective about sexuality and Islam.” Full Story>>
